About Us

Real People.
Real Expertise.

Spruce Local isn't a faceless agency. We're a small, focused team that does one thing exceptionally well — manage your local SEO so you don't have to.

Spruce Local founder Alexander Bishop
The Founder

Alexander Bishop

U.S. Army veteran. Cybersecurity professional. Local SEO expert.

After serving in the Army and building a career in cybersecurity, Alexander saw an opportunity — local businesses were losing customers because they didn't have time (or the expertise) to manage their online presence. Most agencies were overpriced, outsourced their work overseas, or locked clients into long contracts.

Spruce Local was built to be different: transparent pricing, no contracts, real U.S.-based support, and actual SEO expertise. Every client gets the same level of care and attention, backed by AI-powered automation to ensure nothing falls through the cracks.

Our Values

What We Stand For

100% Stateside

Every team member is based in the United States. No outsourcing, no overseas call centers. When you reach out, you talk to someone here.

Veteran Owned

Founded with the discipline, integrity, and accountability that come from military service. We do what we say we'll do.

Real Human Support

No chatbots. No ticket queues. When you have a question, you talk to a real person who understands SEO and knows your account.

Full Transparency

You see everything we do. Monthly reports, activity logs, ranking heatmaps. No black boxes, no vague promises.

Actual Expertise

We understand local SEO, Google's algorithm, and what actually moves rankings. This is our specialty — not a side business.

No Contracts

We earn your business every month. If you're not happy, cancel anytime — no penalties, no hard feelings.

Based in Spokane, WA

Serving Local Businesses Nationwide

While we're headquartered in Spokane, Washington, we serve local businesses across the entire United States. Our service is fully remote and works for any location.

Coverage map showing service areas for local businesses

Let's Work Together

Ready to see what a real managed SEO service looks like?