Field notes · Page 02

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No filler. Just the practical local search and website questions home service owners keep running into.

Do you need a Google Business Profile and a website, or just one? Websites · 6 min read

Do you need a Google Business Profile and a website, or just one?

Your Google Business Profile and your website do different jobs. One gets you on the map; the other is the asset you actually own. Here is how they fit.

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How to spot fake Google reviews and what to do about them Reviews · 6 min read

How to spot fake Google reviews and what to do about them

Not every bad review is fake, and not every fake review can be removed. Here is how to tell the difference and what Google will actually act on.

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How long does local SEO take? (the honest timeline) Local SEO · 6 min read

How long does local SEO take? (the honest timeline)

Local SEO is not instant. Some fixes pay off in weeks, but real map movement usually takes months. Here is an honest timeline and what affects it.

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Service area pages and city pages are not the same thing Websites · 6 min read

Service area pages and city pages are not the same thing

Contractors mix these up constantly. A service area page explains where you work; a city page targets a specific place. Here is which one earns its keep.

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How to respond to a negative Google review without making it worse Reviews · 6 min read

How to respond to a negative Google review without making it worse

A negative Google review needs a calm fact check, a short public reply, and a private path to fix the job. Report it only when it breaks policy.

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How to rank higher on Google Maps without doing anything stupid Google Maps · 7 min read

How to rank higher on Google Maps without doing anything stupid

Want to rank higher on Google Maps? Start with the work Google can verify: accurate information, real reviews, useful pages, and local proof.

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